Built to make test automation reliable, readable, and scalable.
TestCharm exists to solve problems that teams repeatedly face when test automation meets real products, real change, and real delivery pressure.
The problem we kept running into
For over a decade, we observed a clear pattern in test automation. Powerful, code-based systems required experienced engineers, while tools designed for non-technical users often failed to provide the necessary validation and reliability.
In many organizations, teams tried to bridge this gap with custom automation layers. While these helped non-technical roles participate, they quickly became fragile, expensive to maintain, and acted as a bottleneck as test suites grew.
The reality is that small UI changes can break hundreds of tests, and supporting multiple platforms (web, mobile) still means duplicated tooling and constant, stressful maintenance. Test automation shouldn't slow you down.
Test automation should help teams move faster and stay focused on their actual business.
That’s why we built TestCharm.
What TestCharm stands for
Plain-English First
Tests should be readable and writable by the whole team, not just engineers.
Resilient by Design
Automation should adapt to change instead of collapsing under it.
Unified Approach
One mental model across web and mobile platforms.
Built for Reality
Designed around real workflows, not idealized demos.
Meet the Founder
Founder of TestCharm
Umut Kundukan
Founder of TestCharm with nearly two decades of experience building and operating complex systems, including large-scale test automation platforms used by product and engineering teams across multiple industries.
I built TestCharm after seeing too many teams slowed down by fragile test suites. Quality should scale with your product, not against it.